Our objective was to drive awareness of 5G uses for business among business decision makers and to improve key AT&T KPIs such as 5G leadership and offering innovative solutions.
With a lack of understanding of the benefits of 5G for their businesses, the campaign aimed to inspire Business and Technology Decision Makers with tangible and innovative use cases for the technology.
By partnering with the Washington Post, AT&T could create a use case for its 5G technology as well as using creative media to highlight its capabilities. By doing so, it aimed to engage target audience members in boundary-pushing journalistic investigations that would inspire business leaders about the real-world applications of AT&T’s 5G and boost their adoption of the technology.
