Adult Happy Meal

Info

ClientMcDonald's

EntrantStarcom

Year2023

CountryUnited States of America

Achievements

GoldGoldBest Communications Strategy

Objectives

“McDonald’s challenge was to drive relevance for the brand among today’s Multicultural (MC) Young Adults 18-34

The key objectives were to:
• Grow penetration among 18-34 year-olds
• Increase trial/participation rate among MC Young Adults
• Create business impact (ROI)
• Elevate the McDonald’s brand in culture”

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