Que Nada Te Detenga #RetoRexona

Our objective was to reach the highest possible number of Mexicans interested in soccer, at the season of the year when Mexicans who follow soccer sweat most because of the excitement of the World Cup every four years both on and off the soccer pitch, so that they find out about #RexonaChallenge and direct them to the brand’s landing page, so they could dive into the Robokeeper digital experience and be inspired to move, generating 200,000 leads for the experience. In this way, we could connect with all the people within the soccer ecosystem who sweat to follow the sport.