Subway aimed to restore metrics to levels equal to or surpassing those before the pandemic while addressing new challenges, such as increasing consumer consideration and adapting to the preference for delivery apps. To measure this, Subway focused on the following objectives:
Recover the average visitor traffic to pre-pandemic levels (AVG Traffic), which decreased 50% from 600 in 2019 to 300 in 2020 and rebounded to 400 in 2021,but still had not reached pre-pandemic levels.
2.Increase AVG AUV (Annual Unit Volume) and the average purchase ticket, capitalizing on the growth of AVG AUV from 50,000 in 2019 to 80,000 in 2022, aiming to boost revenue and unit sales.
3.Enhance Subway’s consideration within dining-out options for Mexican consumers,elevating the brand’s perception as an appealing and relevant choice.
4.Boost sales through aggregators(delivery apps) by leveraging their growing relevance and devising strategies to increase sales and reach through these home delivery platforms.
