Uber in Mexico offers a convenient and affordable transportation option. With a user-friendly app, real-time tracking, and cashless payments, Uber provides a reliable way for both locals and tourists to travel within the major cities across the country. However, during the pandemic, the Uber business faced a challenging situation as mobility came to a halt not only in Mexico but also around the world. This led people to suspend their activities, resulting in a sharp decline in the supply of cars and drivers offering their services with Uber. Nevertheless, as the pandemic was coming to an end, mobility in the city was once again necessary.
The challenge: Uber had an urgent task of how to strengthen its fleet in an increasingly competitive market.
