#WhatWeValue: Embracing Volunteerism with Gen Z

Info

ClientDeutsche Telekom

EntrantMindshare GmbH

Year2023

CountryGermany

Achievements

BronzeBronzeBest Campaign Led by Cause

Objectives

What We Value is Telekom’s latest initiative to engage Gen Z, the first digital natives whose identity strongly anchors in the connected technology Telekom proudly offers. Through embracing Gen Z Volunteerism, Telekom seeks to foster a stronger bond with this target and secure its position as the provider of choice.

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