Uncharted Playgrounds

Info

ClientBRP

EntrantTouché! Canada

Year2023

CountryCanada

Achievements

SilverSilverBest Use of Social Media

Objectives

BRP produces world-class all-terrain vehicles for adventure seekers. Its biggest barrier to growth is the limited opportunities to ride and accessibility to land open to their vehicles across North America. To attract existing riders to buy a BRP for their next purchase, the brand needed to explore new territories.

Literally.

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