SubDog

Info

ClientSubway

EntrantTeamFresh

Year2023

CountryAustralia

Achievements

BronzeBronzeThe ROI Award

Objectives

Subway is known for sandwiches, not sausages. In 2022 we needed to launch SubDog, a Limited Time Only frankfurter. We had just 5 weeks to sell 1,130M, without cannibalising from Subway’s core product. We were number 4 brand with 9% SOV in a category fuelled by limited time only products.

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