I don’t Remember

Info

ClientAsociación Lucha contra el Mal de Alzheimer

EntrantHOY by Havas Buenos Aires

Year2023

CountryArgentina

Achievements

GoldGoldBest Use of Sport

SilverSilverBest Campaign Led by Cause

GoldGoldBest Use of Talent

GoldGoldBest Viral Campaign

Grand PrixGrand Prix

Objectives

Bring back mental health and particularly Alzheimer’s back at the forefront. Raise awareness about the importance of detecting the first symptoms of Alzheimer’s disease for better treatment. Generate a debate about it among the Argentine population.

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