#GameStaminaKa – A movement against Gender Norms in Cricket

Info

ClientBoost

EntrantMindshare India

Year2023

CountryIndia

Achievements

SilverSilverBest Use of esports or Gaming

Objectives

India’s leading children’s nutrition drink, Boost has championed its ‘3xStamina’ formula through Cricket messaging. Think of Boost – Think Cricket.

Recently, Boost decided to spark conversations around the gender-disparate state of Indian Cricket.

OBJECTIVE: Establish cricketing prowess is determined by stamina, not gender, to build a stronger salience amongst girls.

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