Driving Down Carbon Emissions in Digital Media

Info

ClientVolvo Cars Australia

EntrantMindshare

Year2023

CountryAustralia

Achievements

GoldGoldBetter Media Practice Award

Objectives

Volvo Car Group’s goal = carbon neutral by 2040 by decarbonising its entire supply chain.
Objectives for this project:

learn how elements of digital campaigns contributes to our carbon footprint
take action through offsetting/participating in carbon-positive activities
adopt optimisation tactics that reduce the carbon emissions of future campaigns

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