Clinique Omni Consumer Journey for Retinol Launch

Info

ClientClinique

EntrantZenith Taiwan

Year2023

CountryTaiwan

Achievements

GoldGoldThe ROI Award

Objectives

Clinique launched new “Retinol” product during anniversary sales. In Taiwan, comprehension of Retinol’s effectiveness is not common among sensitive skin consumers. Raising awareness to right audience is highly imperative and inevitable. With relatively low budget, how to penetrate through the clutter and enable our strategy to reach our sales target?

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