Cancer Research UK, Race for Life Campaign 2022

Info

ClientCancer Research UK

EntrantEssenceMediacom

Year2023

CountryUnited Kingdom

Achievements

SilverSilverBest Use of Data Award

Objectives

Race for Life is Cancer Research UK’s biggest series of fundraising events, taking place across the whole UK. But after two years of pandemic-related disruption, and millions in lost donations, we needed to relaunch Race for Life: Bigger. Better. And more data-driven than ever.

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