Cadbury Dairy Milk Silk, second biggest premium chocolate brand in India, aimed for 15% sales and 10% revenue growth this year by launching new Heart Pop Blush pack with a pink, heart-shaped chocolate that popped out from the bar. It positioned itself as a romantic Valentine’s treat for 10+ years.
Cadbury Silk – Secret Messages
Info
ClientCadbury Silk
EntrantWavemaker India
Year2023
Countryindia
Achievements
GoldGoldBest Use of Technology
SilverSilverBest Engagement Strategy
SilverSilverThe Creative Use of Media Award
Objectives
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