Amex ‘Unsigned’

Info

ClientAmex Gold Card

EntrantUM London

Year2023

CountryUnited Kingdom

Achievements

BronzeBronzeBest Branded Content

Objectives

Amex Gold Card rewards cardmembers with incredible experiences. Research identified ‘New Trend Lovers’ as the ideal audience for Gold, yet they didn’t feel it was ‘a ‘card for me’. What they do love is music. We tapped into this passion point to drive brand preference and ultimately boost card applications.

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