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Info

ClientFinish
EntrantHavas Turkey
Year2023
CountryTurkey

Achievements

GoldGoldPlanet - Best Use of Innovation
GoldGoldPlanet - Sustainability

Objectives

Our main objectives were:

1) Raise awareness about water scarcity and the need for water conservation in Turkey.
2) Encourage people to adopt water-saving habits.
3) Provide a simple and innovative solution to reduce water wastage during dishwashing.
4) Maintain Finish positioning as a brand associated with the cause of water conservation.

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