Sunlight, a century old regional detergent under Hindustan Unilever, faced challenges with declining market share against its competitors.
To address this, Sunlight underwent a strategic revival, refreshing its communication and packaging for a contemporary appeal.
The relaunch thus aimed to rejuvenate brand metrics, attract lapsed customers, and secure relevance in a dynamic market.
Sunlight, a century old regional detergent under Hindustan Unilever, faced challenges with declining market share against its competitors.
To address this, Sunlight underwent a strategic revival, refreshing its communication and packaging for a contemporary appeal.
The relaunch thus aimed to rejuvenate brand metrics, attract lapsed customers, and secure relevance in a dynamic market.
