As its core ideal, Volkswagen has committed to developing the most innovative and advanced automotive technology, while upholding its mission to create cars that are fun for everyone to drive. In order to foster the development of next-generation vehicles for every driver, Volkswagen has made “Innovation for All” the company’s guiding principle. Volkswagen is firmly focused on satisfying drivers and making them feel proud to own a VW.
The objective of this campaign was to build consumer awareness of Volkswagen’s values and to enhance the target audience’s understanding of the technology and innovation that characterizes Volkswagen’s vehicles. This campaign was also a great opportunity for Volkswagen Taiwan to connect with people through personal experiences.
