There are only a few conglomerates in India with the power to define our lives like the Aditya Birla Group (ABG). 6 OUT OF 10 PRODUCTS USED EVERYDAY COME FROM THE HOUSE OF ADITYA BIRLA. Be it shaping our dream homes or altering our lives through massive infrastructure projects (UltraTech cement), defining the fashion trends (Louis Phillipe, Allen Solly, Van Heusen, Peter England etc), catering to the financial needs of modern India (Aditya Birla Capital) keeping us connected in the 5G world (Vodafone Idea), to even ensuring our Lunch stays fresh (Freshwrap)
Aditya Birla Group (ABG) was on a long 2-year-hiatus over its corporate brand campaign which impacted its mother-brand scores in recall. The conglomerate had lost its top of mind scores to the TATA’s, Adanis and Reliance’s of India.
The ONE SINGLE MINDED GOAL was to bring back “ADITYA BIRLA GROUP’ recall with audiences as BIG IN YOUR LIFE!
