KNORR TINOLA-OKE CHALLENGE WITH NINONG RY

Tinola is a dish loved and cooked by a quarter of all Filipino households (25% Dish Penetration). Knorr Cubes is the highest penetrated seasoning product in the dish, with 73% of those who cook Tinola already using it. However, Tinola is often an underrated dish because of its reputation of being a bland soup to some. This campaign aims to get more households to cook the dish by educating consumers that Knorr Chicken Cube is the secret ingredient for a flavorful Tinola in a fun, entertaining way.