Faced with a highly competitive category, Domex faces challenges as a leader in the germ-killing and stain-removing category. Post-pandemic, competitors capitalize on their success through portfolio expansions, promotions, and increased media investments, intensifying market pressures. Domex grapples not only with rivals but also with inflation and rising raw material costs. Amidst this competitive storm, Domex is determined to emerge victorious in the household cleaning sector.
While traditional and online advertising spotlight the brand’s benefits, Domex acknowledges the importance of engaging with consumers directly. Recognizing the need for hands-on experiences, Domex collaborates with Petron, supported by Summit Media, to provide motorists, passengers, and commuters an unparalleled, germ-free experience during a holiday period when Domex is not typically top-of-mind. This strategic partnership aims to enhance Domex’s relevance in consumers’ lives and create memorable, real-world interactions beyond digital screens.
