Barbie: Painting Australia PINK

Info

ClientBarbie
EntrantEssenceMediacom
Year2024
CountryAustralia

Achievements

BronzeBronzeThe Creative Media Award
ShortlistedShortlistedBest Launch or Relaunch Campaign
ShortlistedShortlistedBest Use of Out of Home

Objectives

Barbie was set to launch on the big screen in July 2023 in a genre-bending, high-wire comedy adventure. Written and directed by Greta Gerwig, starring Margot Robbie and Ryan Gosling. The film captured the joy of self-discovery, bringing to life the creative and imaginative worlds loved by Barbie fans of all ages.

Warner Bros’ objective for launch was to achieve the HIGHEST EVER box office opening for a female film of all time in Australia, even amidst stiff competition like “Mission Impossible Dead Reckoning Pt.1” and Christopher Nolan’s “Oppenheimer”. All while grappling with lower-than-pre-pandemic cinema attendance levels in Australia

Barbie Painting

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