Whisky Advertising Done Different

Info

ClientStarward Whisky

EntrantHavas

Year2023

CountryWhisky Advertising Done Different

Achievements

BronzeBronzeBest Communications Strategy

BronzeBronzeBest Local Brand Campaign

Objectives

Primary Objective: Grow sales of core SKUs, Two-Fold and Nova (KPI: sales; target = +46% growth, YoY) in Australia

Secondary Objective: Grow Awareness & Consideration of the Starward brand in Australia (KPIs: search interest & site visitation uplifts)

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