#WeAreMaybelline – Enhancing Maybelline New York’s brand & consumer experience through TikTok

Info

ClientMaybelline New York

EntrantWavemaker Indonesia

Year2023

Country#WeAreMaybelline – Enhancing Maybelline New York's brand & consumer experience through TikTok

Achievements

BronzeBronzeBest eCommerce Campaign

Objectives

The pandemic has shifted consumer behaviour more towards online shopping. This has become a challenge for Maybelline as makeup purchases are highly related to product trials which used to be dominated by offline store experience.

Maybelline needs to find a new and better way for promoting brand experience to consumers.

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