Skinny: Phone It In

Info

ClientSkinny
EntrantPHD Aotearoa
Year2023
CountrySkinny: Phone It In

Achievements

GoldGoldBest Integrated Campaign
GoldGoldBest Engagement Strategy
SilverSilverBest Local Brand Campaign
GoldGoldBest Use of Audio

Objectives

Skinny is a low-cost telco in in NZ with an established brand promise of keeping their prices low and customers happy. With tiny budgets, we needed a campaign that demonstrated our brand promise to grow:

• Consideration
• Lowest price perception
• Sales

Skinny Phone It In

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