Cadbury Perk has successfully operated in the ‘fun & light’ zone & its positioning of being a light bite has helped the business grow over the years. The key task was to dial up on the messaging of ‘Take It Light’ & drive a 12% growth in business offtake.
Perk Disclaimers
Info
ClientCadbury Perk
EntrantWavemaker India
Year2023
CountryPerk Disclaimers
Achievements
GoldGoldThe Best Use of Sport
Objectives
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