Pantene Recharged Hair, Recharged Me

Info

ClientPantene

EntrantMediacom Indonesia

Year2023

CountryPantene Recharged Hair, Recharged Me

Achievements

GoldGoldBest Viral Campaign

Objectives

8/10 Indonesian women believe shampoo alone is good enough for their hair. Our objective is to create a breakthrough campaign launch through the new Pantene Miracles hair supplement to drive women to include conditioner as part of their haircare routine – resulting in Pantene Conditioner share and overall sales growth.

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