NAB “One jab close to…”

Info

ClientNational Australia Bank (NAB)

EntrantMindshare Australia

Year2023

CountryNAB "One jab close to..."

Achievements

BronzeBronzeBest Cause Campaign

Objectives

Key objectives for National Australia Bank’s (NAB’s) campaign were as follows:

Help Australia reach the national goal of 80% vaccination by December 2021
Drive meaningful exposure and campaign recognition (reach and engagement)
Keep customer attrition to a minimum

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