M&Ms become Goggglebox commentators

Info

ClientM&Ms

EntrantEssenceMediacom

Year2023

CountryM&Ms become Goggglebox commentators

Achievements

GoldGoldBest Use of Video

Objectives

M&M’S is the #1 ‘Bitesize’ brand with 26% marketshare in Australia. However, its position has been challenged due to a decline in association with the #1 category entry point, ‘Shared screen time snack’. We needed to grow the core range by 10% YoY and drive association with ‘Shared screen time’

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