Castrol engine oil is a leader in a category with minimal differentiation for the end consumer. During the pandemic people down traded to cheaper engine oils or reduced consumption itself resulting in reduced interactions with mechanics, the brand’s key advocates. Measurable objectives: Increase brand NPS scores amongst the mechanic community.
Mechanic to Supermechanic
Info
ClientCastrol
EntrantMindshare
Year2023
CountryMechanic to Supermechanic
Achievements
GoldGoldBest Branded Content
Objectives
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