LEGO MASTER: WAKE THE BRICKS UP

Info

ClientLEGO

EntrantInitiative

Year2023

CountryLEGO MASTER: WAKE THE BRICKS UP

Achievements

GoldGoldBest Use of Video

Objectives

LEGO aims to promote creative play as a play culture. However, many Chinese consumers see it as a once-built item, and then become an item to display. We want to reiterate the value of creative play, and reactivate every idle bricks, and make LEGO desirable.

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