LEGO City Goes Nitro

Info

ClientLEGO City
EntrantInitiative
Year2023
CountryLEGO City Goes Nitro

Achievements

GoldGoldBest Event or Experiential Campaign
GoldGoldBest Local Execution of a Global Brand
GoldGoldBest Partnership

Objectives

Grow LEGO® City.

Coming out of covid, toy marketing in Australia was turbocharged. An inundation of new products, a blitz of marketing and the awakening of dormant theatrical releases stealing kids attention, made objectives for the LEGO brand’s lead recruitment theme a huge task.

+10% Awareness.
+10% Desire.
+5% Sales.

LEGO City Goes Nitro

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