Learning Stock Trading Through Cric Exchange

Info

ClientUpstox

EntrantMindshare

Year2023

CountryLearning Stock Trading Through Cric Exchange

Achievements

BronzeBronzeBest Engagement Strategy

Objectives

Upstox is a discount broker and a young entrant in the online stock trading category. While a common Indian understands what stock-market is, it’s difficult for him to understand trading; due to complex data and process understanding. The task was to drive TOM and consideration for the Upstox App.

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