When you think KFC, you think fried chicken. But when you think of KFC, do you think of burgers? Despite KFC burger been on the menu for sometime, it was losing resonance and to our competitor dominating the burger segment. Our task: Make a strong impact in the burger segment.
KFC strikes a nostalgic chord with Burger P. Ramlee
Info
ClientKFC
EntrantUniversal McCann
Year2023
CountryKFC strikes a nostalgic chord with Burger P. Ramlee
Achievements
SilverSilverBest Partnership
Objectives
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