Dove: 100 Girls, 100 Kinds of Beauty

Info

ClientDove
EntrantMindshare China
Year2023
CountryDove: 100 Girls, 100 Kinds of Beauty

Achievements

SilverSilverBest Local Execution of a Global Brand

Objectives

In 2022, Dove set out to dismantle appearance anxiety and distorted beauty with three objectives:

Drive massive reach of Dove’s “Real Beauty” message and improve brand awareness

Spark online discussions to promote positive conversations

Link purpose to product and drive sales over the competitive Q2 period

Dove: 100 Girls, 100 Kinds of Beauty

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