Carrefour Metapudu NFT：Let’s do Zhongyuan Pudu the web 3.0 way！

Info

ClientCarrefour Twaiwan

EntrantDentsu X Taiwan

Year2023

CountryCarrefour Metapudu NFT：Let's do Zhongyuan Pudu the web 3.0 way！

Achievements

SilverSilverThe Best Use of Sport

Objectives

Become the top-of-mind channel brand during Ghost Month to increase sales◢
Create brand buzz to engage young buyers for triggering motivation to buy and becoming their go-to retailer during the traditional Ghost Month, the seventh month of the lunar calendar, which is one of the major sales seasons for Carrefour.

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