Alienware: Leveling the playing field in gaming.

Info

ClientAlienware
EntrantEssenceMediacom
Year2023
CountryAlienware: Leveling the playing field in gaming.

Achievements

BronzeBronzeBest Partnership
BronzeBronzeBest Use of esports or Gaming

Objectives

Alienware is Dell’s computer hardware gaming brand – the #1 in the laptop gaming category worldwide. We needed to develop a local media idea that would drive an increase in awareness (+50%) and consideration (+8%) of Alienware amongst women 16-34 during Feb – Oct 2022.

Alienware Leveling the playing field in gaming

Get Winners Kit

Celebrate your achievements

Share on Social

Trophy Shop

Celebrate your achievements

Order additional trophies to celebrate your success.