Alienware: Leveling the playing field in gaming.

Info

ClientAlienware

EntrantEssenceMediacom

Year2023

CountryAlienware: Leveling the playing field in gaming.

Achievements

BronzeBronzeBest Partnership

BronzeBronzeBest Use of esports or Gaming

Objectives

Alienware is Dell’s computer hardware gaming brand – the #1 in the laptop gaming category worldwide. We needed to develop a local media idea that would drive an increase in awareness (+50%) and consideration (+8%) of Alienware amongst women 16-34 during Feb – Oct 2022.

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