Bonnie is a visionary storyteller with over 18 years of experience in marketing and communications across FMCG, technology, and sustainability in Los Angeles, Taipei, and Singapore. As the Global Head of Brand for WWF International, Bonnie leads the global strategy for Earth Hour, the world’s largest environmental grassroots movement, and champions WWF’s iconic brand, including the ‘Panda’ symbol.
A passionate advocate for sustainability, Bonnie believes that sustainability must be at the core of every business—but it all starts with people at the center. Change can only happen if all of us believe in it. Her leadership has transformed Earth Hour into a global force, a collective of people power, inspiring individuals worldwide to take action for a better future.
Awarded the “Sustainability Leader” honor by Campaign Women Leading Change, Bonnie has established herself as a thought leader in sustainability communications. Unlikely many, Bonnie goes beyond just the data of our environmental crisis—she is here to inspire. Her storytelling leaves audiences with a positive mindset, encouraging them to reflect on why we all strive to create a better world together. She believes every individual has the power to make a difference and motivates people to take that first step toward change.
Bonnie is a sought-after speaker at events such as the ‘We Got This’ Regional Youth Event (2024), MarTech Summit Singapore (2024), International Congress and Convention Association (ICCA) 2023, CMO Singapore Innovation Forum (2022), Futr Asia, Global Brand Summit Asia and more. She has also been featured on TheBeauLife, The Singapore Women’s Weekly, and podcasts like Tigerhall and Shiny New Object, sharing insights on how storytelling can drive meaningful change.
With a mindset rooted in creativity and innovation, Bonnie blends strategic acumen with a startup mentality to lead award-winning global campaigns. Guided by the philosophy ‘facts prove, stories move,’ she uses narrative to spark action and inspire lasting impact.
As a mother of two, Bonnie is driven by a deep commitment to leaving a legacy of positive change for future generations.
