We recently caught up with Taku Morikami, APAC Integrated Strategy Partner at dentsu Asia Pacific, as part of our Inside the Jury Room series, where we go behind the scenes with judges from the Festival of Media APAC Awards.
During the conversation, Taku shared their perspective on the biggest opportunities shaping media across the Asia Pacific region, how media’s role has evolved beyond awareness to influence real consumer decision-making, and the smarter, more impactful ways brands are harnessing AI today.
What do you see as the biggest opportunity for media in the Asia Pacific region over the next 12 months?
APAC is leading the world with integrated experience. The opportunity lies in turning every digital touchpoint into a frictionless moment of purchase.
How are brands leveraging AI in smarter ways to create more impactful campaigns?
Efficient and Effective automation / hyper localization / hyper personalization with the power of AI to adapt and match in a second.
Which campaigns or brands do you think have set new benchmarks recently in the APAC media industry?
Heineken Finds the Hei campaign is a great crafted cultural creativity beyond AI or Data.
What excites you most about this year’s Festival of Media APAC Awards entries?
To see new signals of ideas
What advice would you give to entrants of the Festival of Media APAC Awards who want to impress the jury this year?
Let’s embrace human creativity, craft, and commitment.
