Shortlisted

These are the shortlisted entries for the upcoming awards.

Shortlisted

McDonald’s

“Get More Than You Expect”—McValue Red Envelope

ADMERASIA

United States of America

Best Campaign for a Holiday or Celebration
Shortlisted

Foundation to Combat Antisemitism (FCAS)

#TimeOutAgainstHate

Mindshare

United States of America

Best Use of Talent
Shortlisted

Google Workspace

50 States 50 Stories

EssenceMediacom

United States of America

Best Branded Content
Shortlisted

Google Workspace

50 States 50 Stories

EssenceMediacom

United States of America

UPDATED : Best Local Execution of a Brand
Shortlisted

Aspercreme

Adventure Awaits with Aspercreme & Tripadvisor

Havas Media Network

United States of America

The Creative Use of Media Award
Shortlisted

Camzyos

AdX versus Access: Camzyos’ Fight For Information Equity

Initiative

United States of America

NEW : Best Use of an Adtech Platform 
Shortlisted

Carnival Cruise Line

Amazon Connected Devices

Initiative

United States of America

Best Use of Data Award
Shortlisted

AT&T Business

AT&T Business x Bloomberg’s The Circuit

Hearts & Science

United States of America

UPDATED : Best Use of Video
Shortlisted

Ford Bronco

Baby Bronco: Tonight Show Integration

Mindshare

United States of America

Best Branded Content
Shortlisted

VIA Rail Canada

Back on Track

Touché!

Canada

Best Use of Data Award
Shortlisted

NYU Langone Health

Better Health Starts With a Better Health System.

Crossmedia

United States of America

Best Campaign led by an Independent Agency
Shortlisted

Dove

Born to Run

Mindshare

United States of America

UPDATED : The Retail Media Award
Shortlisted

Dove

Born to Run

Mindshare

United States of America

Best Branded Content
Shortlisted

Brooks Running

Brooks Let’s Run There Launch: Passion for Stride

Assembly

United States of America

NEW : Long-term Media Impact Award
Shortlisted

Brooks Running

Brooks Let’s Run There Launch: Passion for Stride

Assembly

United States of America

Best Communications Strategy
Shortlisted

Google

Can You Gift It?

EssenceMediacom

United States of America

Best Campaign for a Holiday or Celebration
Shortlisted

BP Fuels

Case Study: From Search to Station — How BP Fueled Incremental Visits with Media and Yelp

Yelp

United States of America

UPDATED : Best Use of Search
Shortlisted

United Airlines

Catching Culture as It Happens, and Taking Flight With It.

Carat

United States of America

Best Use of Real - Time Marketing
Shortlisted

Cheez-It

Cheez-Mergency: Reigniting Cheez-It Sales at Walmart

NovaOne

United States of America

UPDATED : The Retail Media Award
Shortlisted

Montreal Children’s Hospital Foundation

Children’s Hospital April’s Fools 2025

Cossette Media

Canada

UPDATED : Best Use of Audio
Shortlisted

Clairol

Clairol X Fetch: Driving Incremental Sales

Digitas

United States of America

NEW : Best Use of an Adtech Platform 
Shortlisted

Concacaf Kick-Off

Concacaf Kick-Off

Concacaf

United States of America

Best Use of Gaming
Shortlisted

Concacaf Kick-Off

Concacaf Kick-Off

Concacaf

United States of America

UPDATED : Best Launch or Relaunch Campaign
Shortlisted

Corona Extra

Corona — The Last of Us

Initiative

United States of America

Best Branded Content
Shortlisted

Corona Sunbrew

Corona Sunbrew Hoods

Initiative

United States of America

UPDATED : Best Local Execution of a Brand
Shortlisted

Doritos

Crash the Super Bowl

OMD

United States of America

Best Engagement Strategy
Shortlisted

Danimals

Danimals Adventure World

Wavemaker

United States of America

UPDATED : Best Use of Online
Shortlisted

Mountain Dew

Diet Mountain Dew: The Unofficially Official Drink of VP Candidates

The Content Collective

United States of America

UPDATED : Best Response Campaign
Shortlisted

Mountain Dew

Diet Mountain Dew: The Unofficially Official Drink of VP Candidates

The Content Collective

United States of America

Best Use of Real - Time Marketing
Shortlisted

Domino's

Emergency Pizza 2.0

Mindshare

United States of America

UPDATED : Best Use of Social Media
Shortlisted

Domino's

Emergency Pizza 2.0

Mindshare

United States of America

UPDATED : Best Collaboration Award
Shortlisted

Rocket

First Ever LIVE Commercial Crossover

Rocket

United States of America

The Creative Use of Media Award
Shortlisted

Rocket

First Ever LIVE Commercial Crossover

Rocket

United States of America

The Bravery Award
Shortlisted

Rocket

First Ever LIVE Commercial Crossover

Rocket

United States of America

UPDATED : Best Launch or Relaunch Campaign
Shortlisted

HOKA

Far Out Experience

Jellyfish

United States of America

UPDATED : Best Use of Out of Home
Shortlisted

HOKA

Far Out Experience

Jellyfish

United States of America

Best Campaign led by an Independent Agency
Shortlisted

Mazda

First to the Finish

Mindshare

United States of America

Best Integrated Campaign
Shortlisted

Mazda

First to the Finish

Mindshare

United States of America

UPDATED : Best Collaboration Award
Shortlisted

Fluzone High-Dose

Fluzone High-Dose: Driving Vaccinations Through Value-Based Search

Havas Media Network

United States of America

UPDATED : Best Use of Search
Shortlisted

PepsiCo

Food Deserves Pepsi

OMD

United States of America

Best Event or Experiential Campaign
Shortlisted

PepsiCo

Food Deserves Pepsi

OMD

United States of America

The Bravery Award
Shortlisted

Chili's Grill & Bar

From Search to Sizzle: Chili’s + Yelp Drive Incremental Growth at the Moment of Decision

Yelp

United States of America

UPDATED : Best Use of Search
Shortlisted

Gap

Get Loose

OMD

United States of America

Best Communications Strategy
Shortlisted

Google Pixel

Google Pixel with Gemini Ushers in a Modern Era of Set-Jetting

EssenceMediacom

United States of America

UPDATED : Best Use of Video
Shortlisted

Google Pixel

Google Pixel with Gemini Ushers in a Modern Era of Set-Jetting

EssenceMediacom

United States of America

UPDATED : Best Collaboration Award
Shortlisted

Google Pixel

Google Pixel: AI Creativity at the Speed of Sport

EssenceMediacom

United States of America

Best Use of Sport
Shortlisted

Producteurs de Lait du Québec

Guess Who’s Back? Milk Again!

Touché!

Canada

Best Branded Content
Shortlisted

Honda

Honda: Chat’s Civic Mods

RPA

United States of America

Best Use of Gaming