Winners

Highly Commended

Dove

Dove Beauty Test Stops With Me

Mindshare

India

Best Campaign led by Digital Media

Shortlisted

Easy Fit

Easy Fit x Foodpanda Get Fit Hub

Dentsu X

Taiwan

Best Campaign for Pharma, Well-being & Healthcare

Shortlisted

McDonald's

Eat The Code

OMD

Canada

Best Campaign for a Specific Audience

Shortlisted

EE

EE Game Day 2024

Havas Play

United Kingdom

Best Campaign led by Event or Experiential

Shortlisted

EE

EE Game Day 2024

Havas Play

United Kingdom

Best Use of Gaming

Shortlisted

Domino's

Emergency Pizza 2.0

Mindshare

United States of America

Best Use of Gaming

Shortlisted

AA

esbconnect x AA: Paid Social Partnership Drives CPA 37% Below Target

esbconnect

United Kingdom

NEW: Best Use of an Adtech Platform- in association with The Digital Voice

Shortlisted

Mibanco

EstibADores

OMD

Peru

Best Campaign led by Cause

Gold

Mibanco

EstibADores

OMD

Peru

Best Campaign led by Traditional Media

Gold

Mibanco

EstibADores

OMD

Peru

Best Campaign for Financial & Utility Services

Shortlisted

Mazda

First to the Finish

Mindshare

USA

Best Campaign led by Content

Shortlisted

Mazda

First to the Finish

Mindshare

USA

Best Integrated Campaign

Shortlisted

Mazda

First to the Finish

Mindshare

USA

UPDATED: Best Campaign led by Partnership

Shortlisted

Mars

For You Who Did That Thing You Did

EssenceMediacom

Australia

Best Retail Media Campaign

Shortlisted

Ford Ranger

Ford Hoop Dreams

Mindshare

Australia

Best Campaign for Automotive

Shortlisted

Kotex

GameHers

OMD

Costa Rica

Best Use of Gaming

Gold

Kotex

GameHers

OMD

Costa Rica

Best Local Execution for a Brand

Shortlisted

Kotex

GameHers

OMD

Costa Rica

Best Campaign for a Specific Audience

Shortlisted

Kotex

GameHers

OMD

Costa Rica

UPDATED: Best Creative Idea

Highly Commended

KFC

Fries Compensation

Arena Media

Spain

Best Campaign for a Specific Audience

Highly Commended

KFC

Fries Compensation

Arena Media

Spain

Best Campaign led by Data

Shortlisted

Club Gamers

We JUST conquered primetime with DANCE!

PHD

Costa Rica

Best Use of Gaming

Shortlisted

Continente

From Transactions to Tributes: How Continente Turned Shopping Data into a Personalized Year-End Celebration

Arena Media

Portugal

UPDATED: Best Small Budget Campaign

Shortlisted

Club Gamers

We JUST conquered primetime with DANCE!

PHD

Costa Rica

Best Campaign for Entertainment, Media & Sport

Gold

Uber Eats

Get Almost Almost Anything, Maybe Even Andy

EssenceMediacom

Australia

Best Integrated Campaign

Gold

Andrex

Getting Comfortable with Retail Media

PHD

United Kingdom

Best Retail Media Campaign

Shortlisted

Visa

Visa Pep Talks: Lighting up Women’s Football with Hope, Not Hate

Starcom Worldwide

UK

Best Campaign for Financial & Utility Services

Shortlisted

Chiquita

Gone Bananas! Chiquita hijacks National Banana Day

Mediaplus

United States of America

Best Integrated Campaign

Visa

Visa Pep Talks: Lighting up Women’s Football with Hope, Not Hate

Starcom Worldwide

UK

Best International Media Campaign created in the UK in association with the IAA

Shortlisted

Google

Google AI Powers the Olympics

EssenceMediacom

United States of America

UPDATED: Best Campaign led by Technology

Highly Commended

AXA

Group Therapy

Wavemaker

France

Best Campaign led by Content

Shortlisted

Vaseline

Vaseline Verified

Mindshare

UK

Best Retail Media Campaign

Shortlisted

Producteurs de Lait du Québec

Guess who’s back? Milk again!

Touché!

Canada

Best Integrated Campaign

Gold

Vaseline

Vaseline Verified

Mindshare

UK

UPDATED: Best Response Campaign

Shortlisted

AXA

Group Therapy

Wavemaker

France

Best Campaign for Financial & Utility Services

Gold

Vaseline

Vaseline Verified

Mindshare

UK

Best Campaign for Pharma, Well-being & Healthcare

Shortlisted

Producteurs de Lait du Québec

Guess who’s back? Milk again!

Touché!

Canada

Best Campaign for a Specific Audience

Shortlisted

Producteurs de Lait du Québec

Guess who’s back? Milk again!

Touché!

Canada

UPDATED: Best Creative Idea

Shortlisted

Vaseline

Vaseline Verified

Mindshare

UK

UPDATED: Best Creative Idea

Shortlisted

Haidilao

Haidilao’s Late-Night Encore

Mindshare

China

Best Campaign led by Event or Experiential

Highly Commended

Black Mirror

How Netflix Made the UK Question Reality for Black Mirror

iProspect

United Kingdom

Best Campaign for Entertainment, Media & Sport

Gold

Al Joumhouria

Uncensored Press: Breaching The Algorithm

OMD Dubai

UAE

UPDATED: Best Response Campaign

Shortlisted

Hyundai

Hyundai, Say It Your Way – Turning Misspelling into Brand Love

Havas Media

Spain

Best Campaign for Automotive

Shortlisted

Al Joumhouria

Uncensored Press: Breaching The Algorithm

OMD Dubai

UAE

Best Campaign led by Cause

Shortlisted

Al Joumhouria

Uncensored Press: Breaching The Algorithm

OMD Dubai

UAE

Best Campaign led by Traditional Media

Gold

Magnum

Ice Ice Maybe? With Data, Baby!

PHD

Germany

NEW: Best Use of an Adtech Platform- in association with The Digital Voice

Shortlisted

Renault

IRL x IRL: The interactive R5 Launch

OMD

Germany

Best Use of Gaming

Shortlisted

UK Department for Business and Trade

UK DBT: Great Trade and Investment

CNN International Commercial

UK

Best International Media Campaign created in the UK in association with the IAA