Winners

Shortlisted

Inch's

“Hot, Bothered & Cider-less”: How Inch’s Tapped Craving to Drive Growth

dentsu X

United Kingdom

Best Campaign for FMCG, Food & Beverage
Shortlisted

Google Gemini, Google Pixel, Google Play, YouTube

#ThisIsWhyWithGoogle

EssenceMediacom

United States of America

UPDATED: Best Local Execution of a Brand
Shortlisted

Google Gemini, Google Pixel, Google Play, YouTube

#ThisIsWhyWithGoogle

EssenceMediacom

United States of America

Best Campaign for Entertainment, Media & Sport
Shortlisted

McDonald’s

“Mit Mecces um die Welt“ A Global Taste Journey

OMD

Germany

Best Campaign for FMCG, Food & Beverage
Shortlisted

McDonald’s

“Mit Mecces um die Welt“ A Global Taste Journey

OMD

Germany

UPDATED: Best Integrated Campaign
Shortlisted

e&

Addictech

Initiative Mena

United Arab Emirates

Best Campaign Led by Cause
Shortlisted

Skinny Mobile

Ads In My Phone Call

PHD

New Zealand

Best Campaign for Technology & Telecommunications
Shortlisted

Dove

All Body Billboards

Initiative

Argentina

UPDATED: Best Local Execution of a Brand
Shortlisted

American Express

Amex Super Shot and Super Shot Fund

UM London

United Kingdom

Best Campaign for a Specific Audience
Shortlisted

American Express

Amex ‘Unsigned’ Powerfully Backing the Next Generation of UK Music

UM London

United Kingdom

Best Campaign Led by Content
Shortlisted

American Express

Amex ‘Unsigned’ Powerfully Backing the Next Generation of UK Music

UM London

United Kingdom

Best Campaign Led by Digital Media
Shortlisted

American Express

Amex ‘Unsigned’ Powerfully Backing the Next Generation of UK Music

UM London

United Kingdom

Best Campaign Led by Event or Experiential
Shortlisted

American Express

Amex ‘Unsigned’ Powerfully Backing the Next Generation of UK Music

UM London

United Kingdom

Best Use of Music in a Media Campaign
Shortlisted

American Express

Amex ‘Unsigned’ Powerfully Backing the Next Generation of UK Music

UM London

United Kingdom

Best Campaign for Financial & Utility Services
Shortlisted

e&

Arab-easy

Initiative MENA

United Arab Emirates

Best Campaign for Technology & Telecommunications
Shortlisted

e&

Arab-easy

Initiative MENA

United Arab Emirates

Best Campaign Led by Digital Media
Shortlisted

McDonald's

Back to the Beginning

OMD

Hong Kong

Best Campaign Led by Content
Shortlisted

McDonald's

Back to the Beginning

OMD

Hong Kong

UPDATED: Best Local Execution of a Brand
Shortlisted

Electronic Arts

Battlefield 6: The Comeback

Mindshare USA

United States of America

Best Use of Gaming
Shortlisted

Electronic Arts

Battlefield 6: The Comeback

Mindshare USA

United States of America

Best Use of Gaming
Shortlisted

Electronic Arts

Battlefield 6: The Comeback

Mindshare USA

United States of America

Best Campaign for a Specific Audience
Shortlisted

Vodafone

BB Outage Campaign

Carat UK

United Kingdom

Best Campaign Led by Data
Shortlisted

Gap

Better in Denim

OMD

United States of America

Best Campaign for Fashion, Beauty & Retail
Highly Commended

BIC

BIC Drop

Tempo OMD Greece

Greece

NEW: Best Use of AI
Shortlisted

BIC

BIC Drop

Tempo OMD Greece

Greece

Best Use of Music in a Media Campaign
Shortlisted

BIC

BIC Drop

Tempo OMD Greece

Greece

Best Campaign Led by Digital Media
Shortlisted

Kingfisher Packaged Drinking Water

Bird + Jingle ft. Good Times in Cricket

dentsuX India

India

Best Campaign Led by a Partnership
Shortlisted

Philips OneBlade

Body Royale: Trim to Win

OMD Germany

Germany

Best Communications Strategy
Shortlisted

Philips OneBlade

Body Royale: Trim to Win

OMD Germany

Germany

Best Use of Gaming
Gold

Philips OneBlade

Body Royale: Trim to Win

OMD EMEA

United Kingdom

Best International Media Campaign Created in the UK
Shortlisted

Booking.com

Booking.Yeehaw

Mindshare USA

United States of America

Best Campaign Led by Traditional Media
Shortlisted

Booking.com

Booking.Yeehaw

Mindshare USA

United States of America

Best Campaign for Tourism & Travel
Gold

Wendy's

Breakfast Battlegrounds

Initiative Canada

Canada

Best use of Adtech
Gold

Herconomy

Breastmilk Money

MEDIAPLUS

Germany

Best Campaign for a Specific Audience
Shortlisted

Herconomy

Breastmilk Money

MEDIAPLUS

Germany

Best Campaign Led by Cause
Shortlisted

TransUnion

Bring Clarity to Chaos

Mediaplus North America

United States of America

Best Campaign for a Specific Audience
Highly Commended

Uber Eats

Build Your Own Super Bowl Commercial

PHD USA

United States of America

Best Campaign Led by Content
Shortlisted

Uber Eats

Build Your Own Super Bowl Commercial

PHD USA

United States of America

The ROI Award
Gold

CeraVe

CeraVe – The New Face of Legs

Beauty Co-Lab

United States of America

Best Campaign for Fashion, Beauty & Retail
Gold

CeraVe

CeraVe – The New Face of Legs

Beauty Co-Lab

United States of America

Best Campaign Led by Talent
Gold

CeraVe

CeraVe – The New Face of Legs

Beauty Co-Lab

United States of America

Best Communications Strategy
Gold

CeraVe

CeraVe – The New Face of Legs

Beauty Co-Lab

United States of America

UPDATED: Best Integrated Campaign
Highly Commended

CeraVe

CeraVe – The New Face of Legs

Beauty Co-Lab

United States of America

Best Campaign Led by a Partnership
Gold

Cif

Cif Clean My Name

Initiative

Brazil

UPDATED: Best Local Execution of a Brand
Shortlisted

Cif

Cif Clean My Name

Initiative

Brazil

UPDATED: Best Retail Media Campaign
Shortlisted

Cif

Cif Clean My Name

Initiative

Brazil

Best Campaign Led by Cause
Highly Commended

Coca-Cola

Coca-Cola – Sound of Home.FM

EssenceMediacom APAC

Singapore

Best Campaign for a Specific Audience
Shortlisted

Coca-Cola

Coca-Cola – Sound of Home.FM

EssenceMediacom APAC

Singapore

UPDATED: Best Local Execution of a Brand
Shortlisted

Coca-Cola

Coca-Cola – Sound of Home.FM

EssenceMediacom APAC

Singapore

Best Inclusive Campaign
Shortlisted

Coca-Cola

Coca-Cola – Sound of Home.FM

EssenceMediacom APAC

Singapore

Best Campaign Led by Traditional Media
Shortlisted

Coca-Cola

Coca-Cola – Sound of Home.FM

EssenceMediacom APAC

Singapore

Best Use of Music in a Media Campaign
Shortlisted

Coca-Cola

Coke Holi

WPP Open X

India

UPDATED: Best Local Execution of a Brand
Shortlisted

Coca-Cola

Coke Holi

WPP Open X

India

NEW: Best Use of Packaging &/ or Connected Packaging as a Media Channel | In association with Appetite Creative
Shortlisted

Colgate India

Colgate Oral Health Movement

Wavemaker

India

UPDATED: Best Local Execution of a Brand
Highly Commended

Colgate India

Colgate Oral Health Movement

Wavemaker

India

NEW: Best Use of Packaging &/ or Connected Packaging as a Media Channel | In association with Appetite Creative
Highly Commended

Colgate India

Colgate Oral Health Movement

Wavemaker

India

Best Creative Idea
Shortlisted

Colgate India

Colgate Oral Health Movement

Wavemaker

India

NEW: Best Use of AI
Shortlisted

Colgate India

Colgate Oral Health Movement

Wavemaker

India

Best Use of Technology
Shortlisted

CUPRA

Crash Text Auto

PHD Germany

Germany

Best Use of Gaming
Shortlisted

CUPRA

Crash Text Auto

PHD Germany

Germany

Best Small Budget Campaign
Shortlisted

CUPRA

Crash Text Auto

PHD Germany

Germany

Best Campaign Led by Cause
Highly Commended

CUPRA

Crash Text Auto

PHD Germany

Germany

Best Campaign for Automotive
Shortlisted

Channel 4

Dirty Business

OMD UK

United Kingdom

Best Campaign Led by Cause
Shortlisted

Channel 4

Dirty Business

OMD UK

United Kingdom

Best Campaign Led by Traditional Media
Gold

Channel 4

Dirty Business

OMD UK

United Kingdom

Best Campaign for Entertainment, Media & Sport
Highly Commended

Doceree

Doceree: The AI-powered Operating System That Rewrote the Rules of Healthcare AdTech

Doceree

United States of America

Best use of Adtech
Shortlisted

IKEA

Double Deal Reviews

Arena Media

Mexico

UPDATED: Best Retail Media Campaign
Shortlisted

IKEA

Double Deal Reviews

Arena Media

Mexico

Best Campaign for Fashion, Beauty & Retail
Shortlisted

IKEA

Double Deal Reviews

Arena Media

Mexico

Best Campaign Led by Digital Media
Highly Commended

IKEA

Double Deal Reviews

Arena Media

Mexico

Best Small Budget Campaign
Shortlisted

Dove Hair

Dove R/eal Reviews

Mindshare US

United States of America

Best Campaign Led by a Partnership
Gold

Dove Hair

Dove R/eal Reviews

Mindshare US

United States of America

Best Campaign for Fashion, Beauty & Retail
Gold

Dove Hair

Dove R/eal Reviews

Mindshare US

United States of America

Best Campaign Led by Content
Shortlisted

Wyndham Hotels & Resorts

Drive to Europe

Havas Media Network North America

United States of America

Best Campaign for Tourism & Travel
Shortlisted

EXTRA

Extra – Channel Your Inner Goat

OneMars powered by Starcom

United Kingdom

Best Campaign for a Specific Audience
Shortlisted

Deliveroo

Family Dinneroo

Initiative UK

United Kingdom

Best Campaign for FMCG, Food & Beverage
Shortlisted

LEGO

Finding The Smallest NPC

dentsu X

Taiwan

UPDATED: Best Retail Media Campaign
Highly Commended

Sapeurs-Pompiers de France

FireCatchers

Havas Play France

France

Best Campaign Led by Cause
Gold

Sapeurs-Pompiers de France

FireCatchers

Havas Play France

France

Best Campaign Led by Digital Media
Gold

Sapeurs-Pompiers de France

FireCatchers

Havas Play France

France

Best Use of Gaming
Highly Commended

Sapeurs-Pompiers de France

FireCatchers

Havas Play France

France

Best Response Campaign
Highly Commended

Sapeurs-Pompiers de France

FireCatchers

Havas Play France

France

Best Creative Idea
Gold

KFC

Fries Compensation

Arena Media Spain

Spain

Best Campaign Led by Data
Shortlisted

KFC

Fries Compensation

Arena Media Spain

Spain

UPDATED: Best Integrated Campaign
Highly Commended

KFC

Fries Compensation

Arena Media Spain

Spain

UPDATED: Best Local Execution of a Brand
Shortlisted

AMD

From component to conversion: How AMD unlocked growth with John Lewis & Epsilon

Epsilon (& John Lewis is the retail media network)

United Kingdom

UPDATED: Best Retail Media Campaign
Gold

McDonald’s

From Gate to Plate: How Hyperlocal Targeting Made Store Conversion Measurable

OMD Germany

Germany

Best Use of Technology
Shortlisted

McDonald’s

From Gate to Plate: How Hyperlocal Targeting Made Store Conversion Measurable

OMD Germany

Germany

Best Campaign Led by Data
Shortlisted

McDonald’s

From Gate to Plate: How Hyperlocal Targeting Made Store Conversion Measurable

OMD Germany

Germany

Best use of Adtech
Shortlisted

Co-op

From Play to Purpose

Carat UK

United Kingdom

Best Campaign Led by a Partnership
Shortlisted

Trojan

G.O.A.T. Launch

Wavemaker USA

United States of America

Best Campaign for Pharma, Well-being & Healthcare
Shortlisted

Google Search

Google Search Saves Christmas

EssenceMediacom USA

United States of America

Best Campaign Led by Talent
Shortlisted

Google Search

Google Search Saves Christmas

EssenceMediacom USA

United States of America

Best Campaign Led by Content
Highly Commended

GetYourGuide

Guided by Flavour

Initiative UK

United Kingdom

Best Campaign for Tourism & Travel
Shortlisted

GetYourGuide

Guided by Flavour

Initiative UK

United Kingdom

Best Campaign Led by a Partnership
Shortlisted

Hard Rated

Hard Rated – Sorry New Zealand, but here’s Hard Rated

Hearts & Science

New Zealand

UPDATED: Best Integrated Campaign