Shortlisted

These are the shortlisted entries for the upcoming awards.

Shortlisted

Sustenium

My Muscle Score

Dentsu X

Taiwan

Best Campaign for Pharma, Well-being & Healthcare

Shortlisted

Nicorette

Nicorette – supporting the LGBTQ+ community to quit smoking for good

UM

United Kingdom

Best Inclusive Campaign

Shortlisted

OFF!

No OFF! No Plans!

PHD

Costa Rica

Best Campaign for Pharma, Well-being & Healthcare

Shortlisted

SodaStream

OmniFizz Connecting Stores, Streams and Sales

Mindshare

Australia

Best Campaign led by Data

Shortlisted

Bepanthen Plus

Pain into Beauty

EssenceMediacom

Ukraine

UPDATED: Best Response Campaign

Shortlisted

PAK’nSAVE

PAK’nRAVE

PHD

New Zealand

Best Use of Music in a Media Campaign

Shortlisted

Peacock

Peacock – Fight Night: The Million Dollar Heist

EssenceMediacom

United States of America

Best Campaign led by Event or Experiential

Shortlisted

PENNY

PENNYs TV-Kitchen-Takeover

OMD

Germany

Best Campaign for Fashion, Beauty & Retail

Shortlisted

O2

Prime Time in Real Time – The O₂ Contract of Your Life, Delivered Live in a Moment Domination Takeover

Havas Media

Germany

Best Campaign for Technology & Telecommunications

Shortlisted

PENNY

PENNYs TV-Kitchen-Takeover

OMD

Germany

UPDATED: Best Campaign led by Technology

Shortlisted

Iberdrola

Power Play: How Iberdrola Energised Global Audiences Through Gamified Storytelling

Financial Times

United Kingdom

Best International Media Campaign created in the UK in association with the IAA

Shortlisted

Quaker

Quaker x Golden Bachelorette

OMD Content Collective

United States of America

Best Campaign led by Content

Shortlisted

Schäferei Stücke

Rainbow Wool

MEDIAPLUS

Germany

Best Campaign led by Cause

Shortlisted

Dove

Real Beauty Redefined for the AI Era

Mindshare

United States of America

UPDATED: Best Campaign led by Technology

Shortlisted

Schäferei Stücke

Rainbow Wool

MEDIAPLUS

Germany

Best Campaign led by Talent

Shortlisted

Schäferei Stücke

Rainbow Wool

MEDIAPLUS

Germany

Best Campaign led by Traditional Media

Shortlisted

RevLifter

RevLifter turns to Revving to solve adtech’s secret killer: Cash flow

Revving

United Kingdom

NEW: Best Use of an Adtech Platform- in association with The Digital Voice

Shortlisted

Dove

Real Beauty Redefined for the AI Era

Mindshare

United States of America

UPDATED: Best Campaign led by Partnership

Shortlisted

Samsung

Samsung: Open Always Wins

Starcom Worldwide

United Kingdom

Best Integrated Campaign

Shortlisted

Scotiabank

Scotiabank – Prime Time. Is Her Time.

PHD

Canada

Best Campaign led by Cause

Shortlisted

Free2move

Screen2Save

MEDIAPLUS

Germany

Best Campaign led by Cause

Shortlisted

Free2move

Screen2Save

MEDIAPLUS

Germany

Best Campaign led by Traditional Media

Shortlisted

Free2move

Screen2Save

MEDIAPLUS

Germany

UPDATED: Best Response Campaign

Shortlisted

NERDS Gummy Clusters

Sensory Touchdown: How a Super Bowl Moment Changed Britain’s Sweet Game

Carat

United Kingdom

Best Campaign for FMCG, Food & Beverage

Shortlisted

The Singleton

Singleton 13YO Frozen Serving

PHD

Taiwan

Best Local Execution for a Brand

Shortlisted

NERDS Gummy Clusters

Sensory Touchdown: How a Super Bowl Moment Changed Britain’s Sweet Game

Carat

United Kingdom

Best Integrated Campaign

Shortlisted

Skittles

SKITTLES® MFFLP THE RAINBOW

EssenceMediacom

Canada

Best Campaign led by Content

Shortlisted

Snickers

Snickers Gaming

EssenceMediacom

Brazil

Best Communications Strategy

Shortlisted

Google Pixel

Sports Engine: AI Creativity at the Speed of Sport

EssenceMediacom

United States of America

UPDATED: Best Campaign led by Technology

Shortlisted

Department of Health, Disability and Ageing

STIs: Make STI testing your Beforeplay

UM

Australia

Best Integrated Campaign

Shortlisted

2degrees

Straight Up Rugby

OMD

New Zealand

Best Campaign for Entertainment, Media & Sport

Shortlisted

Nissan

Teads

United Kingdom

NEW: Best Use of an Adtech Platform- in association with The Digital Voice

Shortlisted

2degrees

Straight Up Rugby

OMD

New Zealand

Best Inclusive Campaign

Shortlisted

2degrees

Straight Up Rugby

OMD

New Zealand

Best Campaign led by Digital Media

Shortlisted

Audi

The Audi Audit – AI Clears the Clutter

PHD

Germany

UPDATED: Best Campaign led by Technology

Shortlisted

LVMH

The Billboards’ Breach: Elevating LVMH’s Brand Presence at Paris 2024

Havas Play

France

Best Campaign for Fashion, Beauty & Retail

Shortlisted

Dove

The Dove Meno-Unpause

Mindshare

Australia

Best Inclusive Campaign

Shortlisted

The Home Depot

The Home Depot x AMC Networks: Best Christmas Ever

OMD

United States of America

Best Campaign led by Content

Shortlisted

Banco Popular y de Desarrollo Comunal

The Most Desired Foreclosures

OMD

Costa Rica

Best Campaign for Financial & Utility Services

Shortlisted

LVMH

The Partnership that changed everything

Havas Play

France

Best Integrated Campaign

Shortlisted

Banco Popular y de Desarrollo Comunal

The Most Desired Foreclosures

OMD

Costa Rica

The ROI Award

Shortlisted

Animates NZ

The Pawprint Petition

Hearts & Science

New Zealand

Best Campaign led by Cause

Shortlisted

LVMH

The Partnership that changed everything

Havas Play

France

Best Campaign for Fashion, Beauty & Retail

Shortlisted

Odido

The Phone Book

EssenceMediacom

Netherlands

Best Campaign led by Traditional Media

Shortlisted

Red Bull

The Rave Billboard, The billboard that became a club

Havas Play Amsterdam

Netherlands

Best Campaign led by Event or Experiential

Shortlisted

Cervezas Victori

The Playlist of Victory

Arena Media

Spain

Best Campaign for FMCG, Food & Beverage

Shortlisted

Skoda

The Redditor Edit

PHD

United Kingdom

UPDATED: Best Creative Idea

Shortlisted

Rügenwalder Mühle

THE RÜGENWALDER MÜHLE #WURSTPROMOTER

MEDIAPLUS

Germany

UPDATED: Best Small Budget Campaign