Ludovic Basset as joined the European Advertising Standards Alliance (EASA) in April 2025 as its new Director General. He is also the Vice-Chair of the International Chamber of Commerce (ICC) Commission for Advertising and Marketing, and Chair of the Sub-Committee on Advertising Self-Regulation of the Belgian chapter of ICC. Before joining EASA, Ludovic led the EU affairs practice of US automaker General Motors. His 20 years of experience in Brussels includes senior leadership roles within European organisations. Ludovic started his career in academia as a lecturer in European law. He holds several undergraduate and postgraduate degrees in Law, International Relations, and Political Science from French and UK universities.
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