Tonya is a distinguished marketing executive with expertise in brand equity, portfolio optimization, and people-centered growth. As Head of Marketing for Scotiabank’s Caribbean North and Central region, she oversees the institution’s omni-channel marketing strategy across Jamaica, The Bahamas, Cayman Islands & Turks and Caicos.
A notable highlight of her career is the successful execution of Scotia Group Jamaica’s historic partnership with global track star and Olympian, Shericka Jackson, marking a milestone as the Bank’s first-ever brand ambassador in its century-long local history, boosting cultural integration and significantly elevating brand affinity.
Tonya treats marketing as a strategic investment, aligning teams to drive value and protect trust through collaborative leadership. Her approach sets benchmarks for insight-driven marketing in the Caribbean, shaping a future where brands and communities thrive together.
