Lil Larroque is Head of Business Intelligence at WILD FI and a Marketing lecturer at Universidad ORT Uruguay. With over 14 years of experience in advertising and digital marketing, she specializes in transforming data into actionable insights that drive creative effectiveness and business growth. She leads Business Intelligence initiatives across more than six LATAM markets, partnering with global and regional brands including AB InBev, Honda, Itaú, Unilever, L’Oréal and Mazda among others.
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