Enrique Ottone is VP Creative for Latin America at Critical Mass, where he shapes the creative vision and leads multidisciplinary teams. With over 20 years of international experience, he has built, led, and scaled design teams that deliver high-end digital experiences for global brands such as BMW, AT&T, GoDaddy, Citibank, Nissan, HP, Lipton, and Adobe. His expertise spans creative direction, campaign, experience design, design ops, performance marketing, production, and design leadership. Passionate about blending strategy, craft, technology, and AI, Enrique is dedicated to building scalable systems that empower creativity, inspire collaboration, and deliver meaningful impact for clients worldwide.
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