Winners

Shortlisted

Horlicks

“Horlicks Chhoto Byomkesh” where mischief showed signs of intelligence

Mindshare India

India

UPDATED: Best Local Execution of a Brand
Shortlisted

NIKE

NIKE – The Journey Home

Initiative UK

United Kingdom

UPDATED: Best Use of Out of Home
Shortlisted

NIKE

NIKE – The Journey Home

Initiative UK

United Kingdom

Best Use of Real-Time Marketing
Shortlisted

Horlicks

“Horlicks Chhoto Byomkesh” where mischief showed signs of intelligence

Mindshare India

India

Best Branded Content
Shortlisted

Horlicks

“Horlicks Chhoto Byomkesh” where mischief showed signs of intelligence

Mindshare India

India

UPDATED: Best Use of Video
Shortlisted

Inch's

“Hot, Bothered and Ciderless”: How Inch’s Tapped Craving to Drive Growth

dentsu X

United Kingdom

NEW : Long-term Media Impact Award
Shortlisted

Knorr

#UnlockYourGreenFlag

PHD Germany GmbH

Germany

Best Integrated Campaign
Shortlisted

Knorr

#UnlockYourGreenFlag

PHD Germany GmbH

Germany

UPDATED: Best Campaign for an Awareness or Observance Day, Week or Month
Shortlisted

Nike

Nike Vomero 18 Burj Khalifa Activation

Garage366

United Arab Emirates

UPDATED: Best Use of Out of Home
Shortlisted

Nike

Nike Vomero 18 Burj Khalifa Activation

Garage366

United Arab Emirates

Best Communications Strategy
Shortlisted

Nike

Nike Vomero 18 Burj Khalifa Activation

Garage366

United Arab Emirates

UPDATED: Best Launch or Relaunch Campaign
Shortlisted

Nike

Nike Vomero 18 Burj Khalifa Activation

Garage366

United Arab Emirates

Best Event or Experiential Campaign
Shortlisted

Nike

Nike Vomero 18 Burj Khalifa Activation

Garage366

United Arab Emirates

Best Integrated Campaign
Shortlisted

McDonald's

“Mit Mecces um die Welt“ – A Global Taste Journey

OMD Germany

Germany

Best Integrated Campaign
Shortlisted

Nike

Nike Vomero 18 Burj Khalifa Activation

Garage366

United Arab Emirates

UPDATED: Best Viral Campaign
Shortlisted

Nike

Nike Vomero 18 Burj Khalifa Activation

Garage366

United Arab Emirates

Best Use of Real-Time Marketing
Shortlisted

Nike

Nike Vomero 18 Burj Khalifa Activation

Garage366

United Arab Emirates

The Creative Use of Media Award
Shortlisted

7-Eleven

24/7 Sweetness

PHD Hong Kong

Hong Kong

Best Use of Talent
Shortlisted

Nike

Nike Vomero 18 Burj Khalifa Activation

Garage366

United Arab Emirates

Best Campaign led by Independent Agency
Shortlisted

Zespri

Nutrition Flight Revolution: Zespri’s Quick-Charge

Mindshare China

China

UPDATED: Best Retail Media Campaign
Shortlisted

Google Workspace

50 States 50 Stories

EssenceMediacom USA

United States of America

Best Communications Strategy
Shortlisted

Zespri

Nutrition Flight Revolution: Zespri’s Quick-Charge

Mindshare China

China

Best Event or Experiential Campaign
Shortlisted

E.ON Next

Off Peak with Tim Peake

Mediaplus UK

United Kingdom

UPDATED: Best Use of Video
Shortlisted

Google Workspace

50 States 50 Stories

EssenceMediacom USA

United States of America

Best Branded Content
Shortlisted

Google Workspace

50 States 50 Stories

EssenceMediacom USA

United States of America

UPDATED: Best Local Execution of a Brand
Shortlisted

E.ON Next

Off Peak with Tim Peake

Mediaplus UK

United Kingdom

Best Branded Content
Shortlisted

ITC Foods

Once Upon a Time by Candyman

Initiative India

India

NEW: Best Use of AI
Shortlisted

Cadbury 5 star

5Star: The Squid Game Hijack

Wavemaker

India

Best Branded Content
Shortlisted

ITC Foods

Once Upon a Time by Candyman

Initiative India

India

UPDATED: Best Use of Technology
Shortlisted

ITC Foods

Once Upon a Time by Candyman

Initiative India

India

UPDATED: Best Use of Online
Shortlisted

Pingüino

One Minute to the Heart

Initiative Ecuador

Ecuador

Best Engagement Strategy
Shortlisted

Pingüino

One Minute to the Heart

Initiative Ecuador

Ecuador

UPDATED: Best Local Execution of a Brand
Shortlisted

Purina Gourmet

A Cat-egory Disruption: Gourmet by Purina takes feline fine dining to foodies

OpenMind UK

United Kingdom

Best Integrated Campaign
Shortlisted

Pingüino

One Minute to the Heart

Initiative Ecuador

Ecuador

Best Use of Sport
Shortlisted

Colgate India

Oral Health Movement: India’s Largest Oral-Health Initiative Powered By Collaboration

Wavemaker India

India

UPDATED: Collaboration Award
Shortlisted

Oreo

Oreo Pokemon activation on quick commerce

Wavemaker

India

UPDATED: Best Retail Media Campaign
Shortlisted

Česká spořitelna

A Glowing Debit Card No Coin Can Buy

WPP Media

Czech Republic

Best Use of Gaming
Shortlisted

Oreo

Oreo x Pokémon: The Cookie Quest

Wavemaker India

India

UPDATED: Best Use of Mobile
Shortlisted

Netflix

Outcast Together

Mediahub Worldwide

United States of America

Best Integrated Campaign
Shortlisted

Allevia

Allevia Pollen Passport

Hearts & Science

United Kingdom

Best Integrated Campaign
Shortlisted

Oral B

Paste Out – Brush Out!

EssenceMediaCom Tel-Aviv

Israel

UPDATED: Best Retail Media Campaign
Shortlisted

Allevia

Allevia Pollen Passport

Hearts & Science

United Kingdom

Best Use of Data
Shortlisted

Philadelphia

Philadelphia x NYB

Pop30

United Kingdom

UPDATED: Best Retail Media Campaign
Shortlisted

Philadelphia Cream Cheese

Phillyheads: The Battle of The Cheeses

Carat

United States of America

Best Use of Sport
Shortlisted

Almarai Roblox

Almarai World on Roblox

Webedia Group MENA

Saudi Arabia

The Bravery Award
Shortlisted

TVNZ

Pitch To Pavement

Dentsu Aotearoa

New Zealand

UPDATED: Best Use of Out of Home
Shortlisted

Google Pixel

Pixel Switch

EssenceMediacom USA

United States of America

NEW : Long-term Media Impact Award
Shortlisted

American Express

Powerfully Backing the Next Generation of UK Music

UM London

United Kingdom

Best Music Marketing Campaign