Winners

Shortlisted

Lenovo Aura Edition

Lenovo Aura Edition: A Global Launch for the Next Creative Generation

Assembly

United States of America

Best Event or Experiential Campaign
Gold

Knorr

#UnlockYourGreenFlag

PHD Germany GmbH

Germany

Best Integrated Campaign
Shortlisted

Cadbury 5 star

5Star: The Squid Game Hijack

Wavemaker

India

Best Branded Content
Shortlisted

Purina Gourmet

A Cat-egory Disruption: Gourmet by Purina takes feline fine dining to foodies

OpenMind UK

United Kingdom

Best Integrated Campaign
Shortlisted

Department of Health, Disability and Ageing

Protecting Tiny Futures: Australia’s RSV Vaccine Breakthrough

UM

Australia

Best Communications Strategy
Shortlisted

Department of Health, Disability and Ageing

Protecting Tiny Futures: Australia’s RSV Vaccine Breakthrough

UM

Australia

Best Response Campaign
Bronze

RONA

Rona – Mike’s Playoffs

Cossette Media

Canada

Best Campaign led by Independent Agency
Gold

BIC

BIC Drop

Tempo OMD Greece

Greece

Best Music Marketing Campaign
Gold

Initiative Vermisste Kinder & Free2move

Screen2Save

MEDIAPLUS Germany

Germany

Best Response Campaign
Bronze

Booking.com

Booking.Yeehaw

Mindshare USA

United States of America

Best Music Marketing Campaign
Gold

Initiative Vermisste Kinder & Free2move

Screen2Save

MEDIAPLUS Germany

Germany

Best Campaign led by Independent Agency
Silver

Dove

Born to Run

Mindshare

United States of America

Best Music Marketing Campaign
Bronze

Heinz

Breakfast Ketchup

Carat

United States of America

Best Integrated Campaign
Silver

U Mobile

Suaraku

Initiative Malaysia

Malaysia

Best Response Campaign
Silver

Rexona

Sudorrea

Initiative Argentina

Argentina

UPDATED: Best Use of Social Media
Silver

Le Lait

The “Pestacle”: When Collaboration Rewrites Tradition

Touché!

Canada

Best Campaign for a Local Brand
Shortlisted

Colgate India

Colgate Oral Health Movement

Wavemaker India

India

UPDATED: Best Campaign for an Awareness or Observance Day, Week or Month
Bronze

Colgate India

Colgate Oral Health Movement

Wavemaker India

India

Best Integrated Campaign
Gold

Colgate India

Colgate Oral Health Movement

Wavemaker India

India

Best Campaign for a Local Brand
Shortlisted

Colgate India

Colgate Oral Health Movement

Wavemaker India

India

Best Event or Experiential Campaign
Shortlisted

Colgate India

Colgate Oral Health Movement

Wavemaker India

India

Best Use of Talent
Shortlisted

Colgate India

Colgate Oral Health Movement

Wavemaker India

India

UPDATED: Best Use of Technology
Shortlisted

Colgate India

Colgate Oral Health Movement

Wavemaker India

India

Best Use of Data
Shortlisted

Colgate India

Colgate Oral Health Movement

Wavemaker India

India

Best Response Campaign
Shortlisted

Colgate India

Colgate Oral Health Movement

Wavemaker India

India

UPDATED: Best Use of Online
Bronze

Colgate India

Colgate Oral Health Movement

Wavemaker India

India

UPDATED: Best Use of Social Media
Shortlisted

Diageo

The Hidden Reward

PHD

Colombia

UPDATED: Best Use of Social Media
Bronze

McDonald's

The Impossible Sauce

OMD Spain

Spain

Best Response Campaign
Shortlisted

Tourism New Zealand

100% Pure Minecraft

Mindshare Australia

Australia

UPDATED: Best Use of Technology
Shortlisted

Steinlager

New Zealand’s Finest Marathon

PHD Aotearoa

New Zealand

Best Use of Sport
Shortlisted

NatWest

NatWest Savings Index: Turning Human Truth into Machine Intelligence

Initiative UK

United Kingdom

NEW: Best Use of AI
Shortlisted

NatWest

NatWest Savings Index: Changing the Landscape of Discovery

Initiative UK

United Kingdom

Best Use of Data
Shortlisted

Vodafone

Moving Helpers

Weischer.OOH

Germany

UPDATED: Best Local Execution of a Brand
Shortlisted

Vodafone

Moving Helpers

Weischer.OOH

Germany

Best Campaign led by Independent Agency
Shortlisted

Vodafone

Moving Helpers

Weischer.OOH

Germany

The Creative Use of Media Award
Shortlisted

Mentos

Mentos Fizzooka

Cossette Media

Canada

UPDATED: Best Local Execution of a Brand
Shortlisted

Mentos

Mentos Fizzooka

Cossette Media

Canada

Best Branded Content
Shortlisted

Danacol

Menopausia invisible (Invisible Menopause)

EssenceMediacom

Spain

UPDATED: Best Use of Video
Shortlisted

Danacol

Menopausia invisible (Invisible Menopause)

EssenceMediacom

Spain

UPDATED: Best Local Execution of a Brand
Shortlisted

Medibank

Medibank ‘The Family Roast’

Carat

Australia

UPDATED: Collaboration Award
Bronze

Medibank

Medibank ‘The Family Roast’

Carat

Australia

Best Response Campaign
Bronze

Nosotras

Me Feat. Me

PHD

Chile

The Bravery Award
Shortlisted

McDonalds Canada & RONA Inc.

McMike: The Perfect Cultural Mashup

OMD Montréal & Cossette Média

Canada

UPDATED: Collaboration Award
Shortlisted

McDonald's

McChrispy – I like it loud.

OMD

Germany

UPDATED: Best Use of Audio
Shortlisted

Indeed

Making Skills the Main Thing

EssenceMediacom

United States of America

Best Use of Talent
Shortlisted

Love Better

Love Creep

OMD

New Zealand

Best Branded Content
Silver

Love Better

Love Creep

OMD

New Zealand

The Bravery Award
Shortlisted

Love Better

Love Creep

OMD

New Zealand

The Creative Use of Media Award