Winners

Shortlisted

Beetlejuice Beetlejuice

It’s Showtime: Beetlejuice, Beetlejuice

Hearts & Science

United States of America

Best Engagement Strategy
Shortlisted

The Singleton

The Singleton – Gold Suite

PHD

Taiwan

Best Branded Content
Shortlisted

Ostelin

The Renewables Ad Engine

Hearts & Science

Australia

Best Response Campaign
Gold

Jameson

Jameson St. Patrick’s Eve

Pernod Ricard

United States of America

Best Campaign for a Holiday or Celebration
Shortlisted

Red Bull

The Rave Board, The billboard that became a club

Havas Play

Netherlands

Best Event or Experiential Campaign
Shortlisted

John Deere

John Deere’s First Chief Tractor Officer

Mindshare

United States of America

Best Engagement Strategy
Silver

Odido

The Phone Book

EssenceMediacom

Netherlands

Best Use of Publishing
Shortlisted

John Deere

John Deere’s First Chief Tractor Officer

Mindshare

United States of America

UPDATED: Best Use of Social Media
Shortlisted

Odido

The Phone Book

EssenceMediacom

Netherlands

Best Campaign for a Local Brand
Bronze

John Deere

John Deere’s First Chief Tractor Officer

Mindshare

United States of America

UPDATED: Best Viral Campaign
Shortlisted

Philips Avent

The Missing Hour

OMD

Romania

Best Distribution and Amplification of Content
Bronze

Johnnie Walker Black Label

Johnnie Walker – So Black

PHD

Taiwan

UPDATED: Best Retail Media Campaign
Shortlisted

Philips Avent

The Missing Hour

OMD

Romania

Best Communications Strategy
Shortlisted

KFC

The Mag Wrap

PHD

Czech Republic

Best Music Marketing Campaign
Shortlisted

Snickers

JOSE MOURINHO AND SNICKERS DELIVER ROASTS TO YOUR MATES

EssenceMediacom

United Kingdom

Best Use of Talent
Shortlisted

Kellogg’s Muesli

Kellogg’s 12in1 Muesli – ’Flip the Funnel’

Mindshare

India

The ROI Award
Shortlisted

Kellogg’s Muesli

Kellogg’s 12in1 Muesli – ’Flip the Funnel’

Mindshare

India

UPDATED: Best Local Execution of a Brand
Shortlisted

KitKat

KitKat Windows Break

Thrive

Canada

Best Response Campaign
Gold

Postmates

Last Night Stamps

PHD

United States of America

Best Event or Experiential Campaign
Bronze

SPARK! Philippines

The KITA Initiative: Making Women-Owned Businesses Seen, One Sign at a Time

Havas Ortega

Philippines

UPDATED: Best Use of Out of Home
Shortlisted

Bank of America

The Human Sponsorship

Starcom

United States of America

UPDATED: Best Local Execution of a Brand
Shortlisted

Dove

The Dove Meno-Unpause

Mindshare

Australia

Inclusive Campaign of the Year
Shortlisted

Dove

The Dove Meno-Unpause

Mindshare

Australia

Best Campaign Led by Cause
Gold

McDonald’s

The campaign that went so wrong, it went right

OMD

United Kingdom

Best Integrated Campaign
Gold

McDonald’s

The campaign that went so wrong, it went right

OMD

United Kingdom

UPDATED: Best Launch or Relaunch Campaign
Shortlisted

LVMH

The Billboards’ Breach: Elevating LVMH’s Brand Presence at Paris 2024

Havas Play

France

Best Use of Sport
Shortlisted

LVMH

The Billboards’ Breach: Elevating LVMH’s Brand Presence at Paris 2024

Havas Play

France

UPDATED: Best Use of Out of Home
Shortlisted

Audi

The Audi Audit – AI Clears the Clutter

PHD

Germany

UPDATED: Best Use of Technology
Silver

Coca-Cola

Thanks for Coke Creating

EssenceMediacom

United States of America

The Creative Use of Media Award
Gold

Coca-Cola

Thanks for Coke Creating

EssenceMediacom

United States of America

Best Branded Content
Shortlisted

La Roche Posay

Sunscreen Served

BCL

United States of America

UPDATED: Collaboration Award
Shortlisted

La Roche Posay

Sunscreen Served

BCL

United States of America

Best Use of Sport
Bronze

British Heart Foundation

Streams of (Un)Consciousness

PHD

United Kingdom

UPDATED: Collaboration Award
Shortlisted

British Heart Foundation

Streams of (Un)Consciousness

PHD

United Kingdom

Best Use of Talent
Silver

British Heart Foundation

Streams of (Un)Consciousness

PHD

United Kingdom

Best Use of Gaming
Silver

British Heart Foundation

Streams of (Un)Consciousness

PHD

United Kingdom

Best Campaign Led by Cause
Bronze

2degrees

Straight Up Rugby

OMD

New Zealand

Best Use of Sport
Shortlisted

Stella Artois

Stella Artois: The Official Beer of Hot Ones

Starcom

United States of America

Best Branded Content
Shortlisted

Renault

Sponsor In Jersey

Havas Play

France

Best Use of Sport
Shortlisted

Spark

Spark Game Arena Live

PHD

New Zealand

Best Event or Experiential Campaign
Shortlisted

Privateer

Space Trash Signs

MEDIAPLUS

Germany

Best Campaign Led by Cause
Shortlisted

Lay’s

Lay’s – Forgive Me (Iarta-ma)

OMD

Romania

Best Communications Strategy
Silver

Privateer

Space Trash Signs

MEDIAPLUS

Germany

UPDATED: Best Use of Online
Gold

Privateer

Space Trash Signs

MEDIAPLUS

Germany

UPDATED: Best Use of Technology
Gold

Pot Noodle

Sluurrrp

Mindshare

United Kingdom

Best Use of Data
Shortlisted

Škoda

Škoda Responsible Exploration

PHD

India

Best Response Campaign
Gold

Black & Abroad

See You There

Initiative

Canada

Inclusive Campaign of the Year
Shortlisted

Black & Abroad

See You There

Initiative

Canada

Best Campaign Led by Cause